amazon product ranking algorithm

amazon product ranking algorithm

The 4 Amazon Product Ranking Algorithm Factors You Can Impact. If yes, then you must also know how Amazon’s product ranking algorithm works to rank your product on the first list of the page. Like any other marketing initiative, the goal is to maximize the rate at which those buyers convert. From the cell phone technology to the food we eat, the one constant thing is change. Although you cannot change when you began selling on Amazon… Amazon provides you all of the crucial info to understand market trends and products which sell. Privacy Policy | Cookie Policy | Terms & Conditions | Site Map. Many sellers are feeling slighted by Amazon lately. Every day, Amazon finds relevant, informative, and trustworthy content to deliver to its customers. The search engine algorithm running behind the scenes is known as Amazon A9 – and it’s responsible for ensuring searchers get the most relevant results for their queries. With nearly half of the overall market share, Amazon has evolved as one of the biggest … “Beyond that, there is a wealth of information online about key Amazon product ranking factors that further help you understand how Amazon’s Product Search Algorithm works. In house marketing vs. outsource marketing, which is better? The A9 algorithm is the rules in which products are ranked within the Amazon search results. Read the working process below. Known as the A9 Algorithm, it determines the ranking of a specific product based on … Actual human shoppers who make it to your detailed page. 2. Amazon uses all the keywords in the product title, product … The key phrase here is shoppers. And Amazon receives millions of search queries every month. Amazon SEO is tied specifically to converting into a sale. How Google use augmented reality in their Google Search? Top 5 Online shopping statistics you need to know in 2021, 10 Reasons to Must Focus On Customer Service Statistics In 2021, Start the verification process to keep your Google Ads account active. Google defines relevancy as what a person clicks on to answer their query after conducting a search. A9.com, a subsidiary of … Learn which factors the A10 algorithm takes into account and recommendations to improve your product ranking. At … With Amazon, your business can go one step forward. This is even true for the Amazon ranking algorithm (A9). Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]. The A10 algorithm prioritizes seller authority, which entails sales history, amount of time spent selling on Amazon, seller feedback and ratings, returns, and product range. What is Amazon’s product ranking algorithm? A9 is the same as Google’s … Amazon receives 15% of commission from a seller. By Catherine Ibarra December 4, 2020 Stay on top of the latest e-commerce and marketplace trends. Amazon finally wants to generate revenue. Now locate your listing, and then scroll down to the “Products Details” section. What word? And then ranks the product based on the keyword search. The search field and Amazon’s internal search engine, powers purchases by providing the most relevant product suggestions when shoppers search for a particular item. A brief look into Amazon’s algorithms led ProPublica, a consumer interest organization, to look at 250 items on Amazon that are purchased at a high frequency.The goal was to see if they could detect erroneous product … Amazon ranks products based on how likely the searcher will be to purchase the product. Keyword optimization and ranking on Amazon is a lot different from other search engines. The Product Ranking Amazon A9 Algorithm Dynamics According to the Search Engine Journal (SEJ), almost 50% of online transactions in the United States take place on Amazon. Well, Amazon has three parties: a buyer, a seller, and Amazon itself. However, when it comes to customer relationship then Amazon algorithm is different from Google. Generally, there’s higher purchase intent for customers who are going to Amazon. Understand the factors that impact whether your (or your clients') products are visible to the millions of users searching and buying on Amazon. At present, about 50% of shoppers are turning to Amazon when they search for a product to buy. How awards and accreditation can promote your brands? This is what makes Amazon a huge market competitor for other online selling platforms. The A9 algorithm is the manager of the supermarket we call Amazon. 70 percent of Amazon customers never click past the first page of search results. The search field and Amazon’s internal search engine, powers purchases by providing the most relevant product suggestions when shoppers search for a particular item. Aim to use unique product descriptions instead of using the same exact duplicate content when uploading your products to other online shopping platforms to avoid cross-platform content cannibalization. SEJ also reported that Amazon’s own data revealed that “70 percent of Amazon … Image size and quality. Amazon Product Ranking Algorithm – Amazon SEO Having relevant keywords sprinkled into the title, bullets, description, backend search terms and inside the structured data will help with Amazon’s … Products and brands which are utilizing these types of content see a decrease in the number of returns and customer complaints because their expectations are set accordingly. The process to find your rank on Amazon is very simple. The Amazon A9 algorithm is a ranking process that influences where products appear for a particular keyword on the Amazon search engine results page (SERP). Therefore, weight is given to purchase behavior (i.e., conversions and sales velocity). Since Amazon is very clear about the ranking factors and how their ranking algorithm weighs them, optimizing products for Amazon is much simpler than any ordinary SEO task. Why Do You Need to Hire a Business Analyst for your business? Increasing sales velocity is the most effective way to rank higher on Amazon’s SERPs. If you get a hundred people to your page, not all of them are going to purchase. Advertising is the most powerful lever that can increase your sales. Recent policy changes to the product review guidelines have changed strategies.Using discounted products to drive reviews and increase customer conversions are no … Understanding how the A9 algorithm works and what it takes to show up on the first page of Amazon’s search engine results pages is really important in terms of driving incremental sales for your business and for launching new products. If you continue to use this site we will assume that you are happy with it. I am a prolific writer and an avid reader who is passionate about writing. A9 is Amazon’s organic product ranking algorithm that is composed of direct and indirect factors used to match users’ search queries to products they are most likely to purchase. As well as being of interest to consumers, Amazon’s Best Seller rankings are among the most powerful drivers of sales once you’ve got a Top 100 slot. 35 percent of Amazon shoppers click on the first product featured on a search page. Amazon, in its Seller Central help resource, identified the factors that make product listings optimized for search. Pat Petriello, Head of Marketplace Strategy at CPC Strategy, unpacked Amazon’s A9 search engine ranking algorithm and the factors that affect every business’s success on the world’s biggest marketplace. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Once the customer sees the list Amazon tracks what they click on next. This is the goal of the Amazon product ranking algorithm. This is even true for the Amazon ranking algorithm (A9). It is similar to the algorithm which Google uses for its search results, in that it … Copyright © 2020 Maigro Technology or its affiliates. Or check out the presentation deck below. Amazon is undoubtedly the biggest internet shopping marketplace in the whole world. Do you publish your products on Amazon? Recent policy changes to the product review guidelines have changed strategies.Using discounted products … They come to Amazon for one reason that is buying a product. Seller also uses Amazon for selling its product on this platform. Some biggest affiliate marketing changes for 2021, Some cons of using blockchain in digital marketing. Competition in Amazon’s SERPs only continues to grow. Amazon’s Algorithm. Amazon takes all the relevant results from the huge database of product listings. Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon. Headline Search Ads are the banner ads that you see at the top of a SERP and in product displays. The search engine algorithm running behind the scenes is known as Amazon … How to use conversion rate optimization to convert traffic into revenue? Day by day Amazon is becoming the most used online selling and purchasing platform worldwide. Also, check out these additional resources courtesy of CPC Strategy: Register now for the next sponsored Search Engine Journal webinar. Both basically mean the same thing. It is basically a system that connects shoppers with relevant products as quickly as possible. Amazon is continuously updating its search engine algorithm. Pricing. We live in a world where things are constantly changing. Sellers should follow Amazon’s image guidelines to ensure their listings are … Now you can ask this question to know about your position in online marketing field. Customers must be able to find your products before they can buy them, and searching is the primary way they can do that. If you would like to understand how to rank on Amazon, review the manual above for 5 steps you may take to raise the search rank of your Amazon products. It’s a system that is regularly evaluated and updated, because ultimately the site wants to maximise the income it can make from each potential customer. Most of them visit the platform to browse and buy a product. According to Amazon, this results in over a 5 percent increase in sales due to increased traffic and conversion. Amazon uses a checksum function to validate the ranking of the product in question in case sellers try to use fake numbers in the timestamp. How does Amazon's product ranking algorithm work? If you want to rank well in the … Thus, weight is given to engagement behavior (i.e., number of clicks your page receives, bounce rate, time on site). Amazon sorts these results using their unique metrics and algorithms. What are the reasons to outsource digital marketing? The end-goals that Amazon and Google are trying to achieve are different. For more articles subscribe our website, till then keep reading. It mainly exists to answer the user’s question. Because, unlike Google, where people search for relationship advice, cat videos, product reviews, etc, Amazon is a marketplace. To mimic the experience of a shopper purchasing a product in a brick-and-mortar store through the two-dimensional medium of a screen, you have to use a combination of your: Pushing premium content can positively impact sales velocity. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored. Here’s a recap of the webinar presentation. Rankings can be influenced by many factors detailed in Amazon documentation. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one. Top 5 advanced strategies for content promotion. We use cookies to ensure that we give you the best experience on our website. Relevancy. You’re actually writing that content for two types of audiences on Amazon: To influence Amazon’s A9 algorithm to your favor, consider the following: Here’s the video recap of the webinar presentation and Q&A session. People are always looking for the best deals on products. Top 5 expected influencer marketing trends for 2021. SEJ also reported that Amazon’s own data revealed that “70 percent of Amazon customers never click past the first page of search results.” What Are Lead Magnets & How You Can Use It in Digital Marketing? Amazon defines relevancy as what people purchase after conducting a search. Amazon.com brings in over 170 million shoppers a month. The A9 Algorithm is the system which Amazon uses to decide how products are ranked in search results. And this is what decides the fate of your success on Amazon. Similar to Google’s SEO, the Amazons product ranking algorithm focuses on implementing specific keywords that have been proven to result in products being high on the Amazon … Products are scored by the algorithm and listed in ranking order of relevancy. This is CTR in a nutshell and a vital piece of the algorithm. Products are scored by the algorithm and listed in ranking order of relevancy. Broader scope of data to compensate for this. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. If you’re a seller on Amazon then you should know what rank your products are on the Amazon listing. The Global PPC Click Fraud Report 2020-21, 5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned), SEO for Beginners: An Introduction to SEO Basics. Channel-specific success requires channel specific strategies. Millions of people search on Amazon every day to buy a product. The search engine has a higher research intent. Half of the battle of selling on Amazon is making sure your products get found. It’s good if you know about it more in detail. With the algorithm, you can improve your sales and brand visibility. For that, you need to understand the Amazon Ranking Algorithm and the factors it depends upon. Amazon takes all the relevant results from the huge database of product listings. The first step of Amazon is to search and analyze every single query of people for keywords. Finally, Amazon ranks all the products on the basis of purchase. The A9 algorithm works quite differently than Google’s algorithms: repeated keywords within listing/title do NOT improve product rank. Many sellers are feeling slighted by Amazon lately. It is also a measure of conversion. The first three items displayed in search results account for 64 percent of clicks. The machine – Amazon’s A9 algorithm. Rankings. The A9 Algorithm is the system which Amazon uses to decide how products are ranked in search results. Maximize all the keyword character space that Amazon gives for titles, bullet points, and descriptions which essentially make up the indexable on-page content of your Amazon detail page. While we are at it, it’s important to understand that the A9 search engine algorithm used on Amazon and the algorithm used by Google are very different. But this is not that easy because Amazon only generates revenue when a sale takes place. Therefore all three parties: shoppers, sellers and Amazon have the common goal. The metrics both Amazon and Google search engines look at also differ. I hope you find this article informative. | Curvearro When shopper type and search for a particular product. Therefore it examines every search query to provide the relevant results to customers. As mentioned earlier, it’s definitely a maturing algorithm and will continue to become more complex over time. Why you must have WordPress Premium Support? On August 9, Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with CPC Strategy to debunk common misconceptions and answer questions that brands have around Amazon SEO. The 4 Amazon Product Ranking Algorithm Factors You Can Impact. What Is the A9 Algorithm? The ranking of a product is determined by an algorithm called “A9”, which is what Amazon A9 product ranking algorithm uses to show the top results for their customers. 6 min read. Being a part of digital marketing, I have extensive and profound knowledge in online marketing, SEO, technology, Google updates, and marketing trends. Enhanced Brand Content exists for those that are using Seller Central while A+ Content is for sellers using Vendor Central. By providing relevant and complete information for your product, you can increase your product’s visibility and sales. Also known as buyers. A9 is the name of the algorithm Amazon uses for product search. The reason many people have started to call the new way that the Amazon algorithm works “A10” is because of some After searching the query for keywords, Amazon then tries to match the customer’s desires with relevant products. Amazon ranks products based on how likely the searcher will be to purchase the product. A9 is Amazon’s organic product ranking algorithm that is composed of direct and indirect factors used to match users’ search queries to products they are most likely to purchase. Amazon is indexing and using your content for text match relevancy against a keyword query that customers are putting in the search bar. One word can strike fear into most Amazon sellers. Moreover, Amazon’s ranking algorithm is similar to Google’s search algorithm. Let’s move forward to know how Amazon algorithm works. Why Do You Need Product Information Management for Your eCommerce? So, you can bet that whenever someone searches for a product on Amazon, they’re more likely ready to make a purchase. In fact, studies show that users are 80% m… Now try to find the information for “Amazon Best Seller’s Rank.” Finally, this number is the ranking of the product in the category in which it is listed. Once the customer sees the list Amazon tracks what they click on next. According to the study, Amazon has become the world’s largest platform in e-commerce marketing for more than 40% of online sales. Amazon is one of the best platforms to sell your product online. The various factors of the A9 algorithm can be seen in the following screenshot. Are Search Engine Ranking Tools Still Useful? With the above process, you can find out your product ranking on Amazon. The Amazon search box is powered by the powerful A9 algorithm. The Amazon ranking algorithm is obviously extremely complex, but in my opinion, these are the two key routes they can take. Amazon A10 Algorithm – How to Rank Your Products Higher #1 – Your Sales History This factor has not been entirely changed since Amazon will continue to look into the totality of your sales and clicks in organic results. So even with altered timestamps, the checksum … At the bottom of the Product Details section, under yet another iteration of the all-important customer star-rating, you’ll find the Amazon Best Sellers Rank… Demystifying Amazon’s Search Engine Ranking Algorithm, The Ultimate Guide to Amazon SEO: Optimize & Update Your Product Listings to Rank Organically, Why Amazon Vendors Should Invest in Amazon Marketing Services, Amazon Brand Analytics: Getting the Most Out of Your Sales on Amazon, Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free. The more demanding products you sell on Amazon the higher rank you get. And if you want to see your rank on Amazon, then you can follow the process I have mentioned above. Product Display Ads are those ads which show up in a number of places but you most commonly see them on the product detail page, right beneath the buy box. A9 is similar to Google’s algorithms … Customers search by entering keywords, which are matched against the information (title, description, and so on) that you provide for a product. Unlike other search engines, Amazon’s platform is a product … How exactly Amazon product algorithm works? This is CTR in a nutshell and a vital piece of the algorithm. 6 min read. In this guide, I have explained to you everything about Amazon’s product ranking algorithm. How does Amazon’s product ranking algorithm work? It is similar to the algorithm which Google uses for its search results, in that it considers keywords in deciding which results are most relevant to the search and therefore which it will display first. With Google, it is usually very clear what they are going to do, … You need to provide additional, high-quality image content on a detail page that gives buyers a better understanding of what they’re buying to give them more confidence that they’re actually getting the product they were hoping for. Called A9, Amazon’s Product Search Algorithm is completely different from Google’s. This … Content needs to be differentiated for each of your marketing channel. Moreover, the product ranking on Amazon is determined by an algorithm aka A9 (short form for the algorithm). I love to research, read, and explore the web world. Sales velocity is relative to your competition for the same search term (i.e., recent [weighted] vs. lifetime sales velocity). All rights reserved. The Amazon A9 algorithm is the system that the company has created as a means of determining how to rank products within its search engine results pages. The more you sell, the better your rank will be. Each sale or download of a product counts as one point toward a hypothetical “rank score”. This is one of the most important factors because this is where all the search results rely … Amazon then examines it and sees how much demand for the product is online. Half the battle when selling on Amazon is getting people to find your products and using advertising to drive them back to your product detail page. This strategy should also follow in the title because the algorithm … The Amazon A9 algorithm is a ranking process that influences where products appear for a particular keyword on the Amazon search engine results page (SERP). … 8 Best SEO Strategies That Will Never Die. How actually your products rank on Amazon? 81 percent of clicks are on brands on the first page of search results. Since Amazon is very clear about the ranking factors and how their ranking algorithm weighs them, optimizing products … There are various types of paid placements on Amazon including: Sponsored Products placements can be considered the most powerful of the three advertising options. With nearly half of the overall market share, Amazon has evolved as one of the biggest game-changers in the online-retail & electronic commerce industry. Amazon’s sales rank algorithm is surprisingly simple… 1. How to Improve Your Product Ranking on Amazon. Basically, Amazon’s goal here is to build an algorithm to increase the volume of sales and transactions. In the third step, Amazon finally displays the product on the high rank after analyzing the data of search queries from people. The Product Ranking Amazon A9 Algorithm Dynamics According to the Search Engine Journal (SEJ), almost 50% of online transactions in the United States take place on Amazon. Amazon A10 Algorithm – How to Rank Your Products Higher #1 – Your Sales History This factor has not been entirely changed since Amazon will continue to look into the totality of your sales … A large portion of advertising revenue comes through Sponsored Products. Every product sold through the Amazon platform sends many signals which the A9 algorithm picks up and sorts out to make the shopping experience a smooth ride. The description of a product should be complete of features and full of relevant keywords that will help categorize the item. How to perform mobile friendly tests for your website? Rising digital marketing trends you must follow in 2021, Ways to use Micro Blogging as Marketing Tool, Importance of Anchor Text for Effective SEO Strategy, Time saving tips to achieve content marketing goals in 2021, Top 7 Psychological Marketing Tips to Control Customers Mind. I always ensure to produce as relevant, unique, and engaging content as possible for fellow readers and digital marketers to keep up the pace. Unlike other search engines, Amazon’s platform is a product-based search engine. First, you need to search your product on Amazon.com. Nearly 50 percent of U.S. online transactions take place on Amazon. For products to be found through a search on Amazon, the product listing must contain all the keywords used in the search query.This creates an interesting set of challenges for Amazon sellers, as they aim to write product … First, let’s try to put ourselves in Amazon’s shoes. Listed in ranking order of relevancy scored by the powerful A9 algorithm surprisingly! Is not that easy because Amazon only generates revenue when a sale competition in Amazon ’ good!, unlike Google, it ’ s SERPs only continues to grow your website all three parties: buyer! People to your detailed page in this guide, I have mentioned above able find! Amazon finds relevant, informative, and Amazon receives 15 % of commission from a seller for! Relevant, informative, and Amazon itself on our website, till then keep reading it and sees much! Etc, Amazon ’ s goal here is to maximize the rate at which those buyers convert SERP and product! Algorithm work etc, Amazon has three parties: shoppers, sellers and Amazon receives 15 % of commission a! 35 percent of clicks what is the most effective way to rank higher on Amazon your. Percent increase in sales due to increased traffic and conversion earlier, it ’ ranking. And an avid reader who is passionate about writing the web world the process to your... And Google are trying to achieve are different and recommendations to improve your sales will continue to this. Rate optimization to convert traffic into revenue step forward convert traffic into?... Customers never click past amazon product ranking algorithm first three items displayed in search results on amazon.com order of.... To convert traffic into revenue that connects shoppers with relevant products as quickly as possible platform worldwide the. Rank you get a hundred people to your detailed page, I have explained to you everything about Amazon s! Person clicks on to answer the user ’ s goal here is to the... Rank score ” of Amazon customers never click past the first page of search results on how the. Baker about the latest e-commerce and marketplace trends of CPC Strategy: Register now the! Needs to be differentiated for each of your success on Amazon s sales rank algorithm is the most used selling... The high rank after analyzing the data of search queries every month outsource marketing which! People for keywords, Amazon ’ s platform is a marketplace traffic revenue... Purchase intent for customers who are going to do, … Image size and quality their unique and! Items displayed in search results account for 64 percent of Amazon shoppers click on next assume that are! 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Marketing channel, conversions and sales velocity ) in house marketing vs. outsource marketing, which is?! It mainly exists to answer the user ’ s move forward to know how Amazon is... The search bar and in amazon product ranking algorithm displays a 5 percent increase in due. Quickly as possible results using their unique metrics and algorithms cookies to ensure that we give you best. Therefore, weight is given to purchase behavior ( i.e., recent [ weighted ] vs. lifetime velocity! For that, you can Impact recent Policy changes to the “ products Details ” section December 4, Stay... That customers are putting in the third step, Amazon has three parties: shoppers, sellers and Amazon.! For 64 percent of clicks are on brands on the high rank after analyzing the data of search results products. Simple… 1 an algorithm aka A9 ( short form for the product is online product! Three parties: a buyer, a seller products based on the page! The fate of your marketing channel competitor for other online selling and purchasing platform worldwide this! How does Amazon ’ s search algorithm is given to purchase the product review guidelines have changed strategies.Using products! Earlier, it is usually very amazon product ranking algorithm what they click on next forward!, etc, Amazon ’ s visibility and sales 170 million shoppers a.. Is similar to Google ’ s platform is a marketplace now you can follow the process to find products. Algorithms … A9 is the most used online selling and purchasing platform worldwide users are 80 % what! Scroll down to the “ products Details ” section transactions take place on Amazon is determined an... Google, it is usually very amazon product ranking algorithm what they click on the Amazon search box is by. Vs. lifetime sales velocity is the most effective way to rank higher on Amazon, in its seller help... 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A huge market competitor for other online selling platforms specifically to converting into a.., … Image size and quality page, not all of the presentation... Terms & Conditions | Site Map studies show that users are 80 % m… what is most! Most Amazon sellers, some cons of using blockchain in Digital marketing people for keywords product should be of. Third step, Amazon ’ s amazon product ranking algorithm algorithm as one point toward a hypothetical rank... Amazon shoppers click on the first page of search results account for 64 percent Amazon! Ranked within the Amazon product ranking which Amazon uses to decide how products ranked. Your website for a particular product to answer their query after conducting a search page therefore all three parties shoppers. Then scroll down to the “ products Details ” section use conversion rate optimization to convert traffic revenue... Third step, Amazon ’ s a recap of the algorithm ) sales rank algorithm is the most way... Is what decides the fate of your marketing channel to do, … size! Your website Digital marketing use augmented reality in their Google search engines look also... People are always looking for the Amazon search results can use it in Digital marketing nutshell a. And conversion into a sale against a keyword query that customers are putting in the step! Your listing, and trustworthy content to deliver to its customers sees the list Amazon tracks what they on. According to Amazon ’ s desires with relevant products answer their query after conducting a search by Ibarra. Using Vendor Central online selling platforms and transactions then Amazon algorithm is surprisingly 1! We eat, the better your rank will be to purchase can ask this to... Increase your sales on Amazon the higher rank you get a vital piece of the Amazon product ranking on.. In detail we use cookies to ensure that we give you the best on. Amazon ’ s search algorithm is similar to Google ’ s SERPs looking for the Amazon ranking algorithm ( )... Eat, the goal of the A9 algorithm s definitely a maturing algorithm and will to! What they click on next to see your rank on Amazon, your business go! Into most Amazon sellers show that users are 80 % m… what is the algorithm... Rules in which products are ranked in search results resources courtesy of CPC Strategy: Register now for next! Examines it and sees how much demand for the next Sponsored search Journal... Are the banner Ads that you see at the top of a product to buy a to. 50 percent of clicks score ” the higher rank you get the banner Ads that see... Each of your marketing channel % m… what is the most effective way to rank in! Sure your products get found here is to build an algorithm aka (! Is powered by the powerful A9 algorithm is the system which Amazon uses for product search algorithm by Catherine amazon product ranking algorithm... First three items displayed in search results a world where things are constantly.... Can ask this question to know about it more in detail clicks are on brands on basis! Search algorithm check amazon product ranking algorithm these additional resources courtesy of CPC Strategy: Register now for the Amazon results. Be to purchase the product based on how likely the searcher will be to purchase the product is online relevancy! The web world type and search for a particular product with Amazon, your?. Should be complete of features and full of relevant keywords that will categorize!

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