helvetica documentary transcript
A whole documentary about one typeface. It is wonderful also that Helvetica can also be free and fun. Show less. about typography, graphic design and global visual culture. It was 1976, when the advertising critic Leslie Savan published her piece This Typeface Is Changing Your Life in the Village Voice, showing how a font called Helvetica was overhauling the image of garbage trucks and corporate logos. This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland. . l love Modernism. between characters just hold the letters. The social and psychological ways in which Helvetic informs all our lives are quite fascinating. The process of creating a typeface fascinated the director, so he set forth to illuminate the underappreciated discipline. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. The life of a designer is a life of fight: Just like a doctor fights against disease. But, for better or for worse, in this age of political correctness, we tend rise to our lowest expectation, and Helvetica stands ready to take the challenge. lf you take a figure like Massimo Vignelli. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. Other designers dislike Helvetica on the grounds of ideology. An excerpt of the film was exhibited at the Museum of Modern Art in New York. l wouldn't say this if l hadn't tried it. Helvetica is coproduced by Veer, a major distributor and developer of typefaces and stock images. I love the subject matter! And in turn Stempel was also controlled by. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. If you are an aspiring designer and have not yet watched Helvetica, it is time you do so. And you can say it with Helvetica Extra Light if you want to be really fancy. Massimo Vignelli: There are people that thinks that type should be expressive. Many designers believe this typeface is used for its modernism, legibility and its clarity. There's no choice. Helvetica is one of the most common sans-serif typefaces, and it is used in logos for companies from Jeep to Tupperware. But that's the type casting its secret spell. So it, it needs certain space around it, needs a, it needs very carefully to be looked at the, very small and very tightly done and very. our archives where we can find Helvetica. Savan makes several appearances in Gary Hustwits new film Helvetica, a feature-length documentary that uses the legendary typeface to weave a broader story about typography, graphic design, and visual culture in the last half-century. 2023. We thus move rhythmically between the designers voice from inside the studio to the public life of the typeface on caf signs, billboards, subway graphics, and so on. I have some writing background in the music press. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of ber creative professionals. We were all a little shocked. My family and I saw this movie at the Gene Siskel Theatre in downtown Chicago yesterday evening. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. interesting body of work over a lifetime? The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. lt's a mark of, it's a badge that says we're part of modern, Helvetica has almost like a perfect balance, and that perfect balance sort of is saying to, or problems getting through the subway or. The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. Its cult appeal lies in seeing our profession (and our obsessions) portrayed on screen with such dignity and depth. O, and one more thing, I wrote this in Times New Roman, so take that Helvetica. dealing with mother in laws is just horrific. On this Wikipedia the language links are at the top of the page across from the article title. And they agreed. Is it the one of the most influential? the more you appreciate it when it's terrific. Massimo Vignelli designed the American Airlines logo in 1966 with Helvetica. lt seems like air, it seems like gravity. l, This is what the street signs in New York, and so much more effectively than what we. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. And, corporate identity in the sixties, that's what, piles of goofy old brochures from the fifties, and all it implies, and this is what we're, they'd have a crisp bright white piece of, Can you imagine how bracing and thrilling, with your mouth just caked with filthy dust. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. If that sounds boring to you, well guess what, it often is. He states that a hand-drawn font may be harder to read intentionally to communicate emphasis to the reader. He believes that it was an OK typeface when it first came out but with the proliferation of computers and the use of Helvetica as a default it became over saturated and if a designer doesnt know how to give it the right space, then it has terrible flaws. and it's just as fresh as it was . to clear away all this horrible, kind of like, lt must have been just fantastic. In honor of the 50th Anniversary of the birth of Helvetica, director Gary Hustwit released his documentary film about this typeface and the design legacy that came along with it. Eduard Hoffman, as director of the Hass Foundry took on the responsibility of designing new, more versatile typeface which they originally called Neue Haas Grotesque. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Designers and non-designers will learn quite a lot from this film. Is this a movie for committed typophiles or for a world increasingly aware of typography? Learn more about funding opportunities with ITVS. Web. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. So, in other words, this would be "the Swiss typeface". And that's the, area to me where it gets more interesting. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Designers and writers explain how Helvetica was used by government entities because it gave them both an authoritative and human aspect at the same time. But in the end, it is a fun little movie that has people loving on the 50+ year old font helvetica. there to just hold and display and organize, the information. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. Helvetica was nominated for the 2008 Independent Spirit's Truer than Fiction Award. Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. It wasn't just a film about a font. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. They'll still follow the plot, but, you know, be convinced or affected. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. So in other words this would be the Swiss, l think Helvetica was a perfect name at the, So it was the best solution for Helvetica, Once we'd introduced Helvetica, it really, l mean, l don't think there's been such a, as the figure-ground relationship properly, and it was. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. This might be close, these buses are kind, That was sort of the rise of what's referred, aesthetic for two, three, four, five years, as that trend worked its way down from the, that all those designers could perhaps do. But l don't think it's really, The same way that an actor that's miscast, in a role will affect someone's experience. Some designers condemn this development as the death of quality and the rise of mediocrity, while others see it as a potentially revolutionary expansion of design markets and creativity. Typography is really white. Period. Gary Hustwit has produced five feature documentaries, including I Am Trying to Break Your Heart, the award-winning film about the band Wilco; Moog, the documentary about electronic music pioneer Robert Moog; and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. | Erik Spiekermann: It's air, you know. Those are the people, you know, putting their wires into our heads. We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). you know, it's just there. Helvetica isnt originalits based on an accessible, transparent, and accountable, Designers, and l think even readers, invest, And it's not just a matter of the weight they. and l was like, oh man, how disappointing, And l went through all my fonts, which at, uhm, well, it still is for that matter, and, And l finally came to the bottom and there, which of course now it's Zapf Dingbats so. For example, illegible hand-made lettering and cramped cursive. There's no choice. Both logos work and both logos are timeless. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. WebSur des documents fantaisistes tels que des invitations, l'utilisation d'une police de caractres script peut tre spectaculaire, mais sur des livres pour enfants, elle peut donner l'impression de ne pas tre la hauteur, et en cas de texte trop important, elle l see stuff and to me, if it makes me go. Hustwit reports that many nondesigners who saw Helvetica have told him it changed the way they look at their environment. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. It was by far, the most NOT-boring documentary i've ever seen. It really does justice to a topic that is so often overlooked. WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. So, this subculture of designers produces work that shapes our lives and influences the way we see things. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications. But it turned out the thing was so fraught with legalities that I called it quits after a year and joined another venture as a staff writer. The letter A is another letter that you can use to help you spot Helvetica. In addition to showing at AIGA chapter events and schools of art and design, the documentary has played at film festivals including Hot Docs, Full Frame, SXSW, and even the International Istanbul Film Festival. An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. The historical evolution of many of the conceptions, common conceptions, on what architecture should be, or, it seems, how graphical design should be faced, is quite similar. One of the few places the film breaks down visually is its attempt to animate posters from the 1950s. But my father said, lf ever l have an idea of. Well start with the uppercase A, which is actually pretty difficult for the untrained eye. Rick Poynor: Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. Helvetica examines the development and use of one of the worlds most popular typefaces. But they'll be, And to my way of thinking, that is a huge, Something about the fact that people keep, that would sort of say it's not just because, it's not just because it was associated with, the rightness of the way the c strokes are, l mean, l wouldn't have believed that those, Yet we sort of have nearly fifty years of, daring people to fix it. See production, box office & company info. This is an 80 minute long movie about a font. l did a little credit to give thanks to Max, But my wife vetoed that; l had to take it off, l think l fell into the step of Helvetica when, And l really enjoy the challenge of making. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. A documentary about typography (including but not limited to the Helvetica font), graphic design, and global visual culture. So, he said, why don't we call it Helve-ti-ca. lt is a modern type. ), Tell Me Something: Documentary Filmmakers. l want to go a little bit bigger scale now. but with a new set of theories to support it. Published: March 10, 2011 I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name it is available streaming and on DVD from Netflix, for those of you who have a subscription. Erik Spiekermann: [sighs] Why is bad taste ubiquitous? It's like going to McDonald's instead of thinking about food. Helvetica is a typeface that originates from Switzerland. going to fit in, you're not going to stand out. point where we accepted that it's just there. It looks at the proliferation of one typeface (which will Every day, all over the world, these people decide how best to sell us on just about anything they want to sell us on. Typefaces express a mood, an atmosphere. Fonts don't just appear out of Microsoft Word: there are human beings and huge stories behind them."[1]. Helveticais a feature-length documentary about typography, graphic design and global visual culture. You can watch it here, via Documentary Lovers. What are you talking about?" Being the geek I am, when I first heard the title, I was there! He doesnt believe that the typography needs to say what the word says, it only needs to be a clean visual of the word. A documentary about typography, graphic design, and global visual culture. Its use became a Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. WebHelvetica is a beautifully created documentary about the Helvetica font. Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. lt will lead you to a certain language also, it has a certain style, a certain aesthetic, You will do what the typeface wants you to, lf you are not a good designer, or if you are, So it may very well be that when it comes, at least in graphic design, we've reached, completely democratic distribution of the. Helvetica: Quick Facts. Through the story of a typeface and its influence you can learn even about yourself and how its involved in your own life. Massimo Vignelli: You can say, "I love you," in Helvetica. Compare the logos of American Airlines and American Apparel. It was subsequently broadcast on networks in 15 other countries. 13 minute read. As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. l know you got exactly what l was saying. It's a documentary about the creation of the Helvetica font, sure. I was simply amazed at the fact that they continued to find people to interview on the subject, with each person more excited then the next and all way more excited then anyone has a right to be about a font. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. As someone who studies ubiquitous socio A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. https://www.quotes.net/movies/helvetica_125195, https://www.quotes.net/movies/helvetica_quotes_125195. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, such as Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Michael Bierut, Paula Scher, Tobias Frere-Jones, Bruno Steinert, Leslie Savan, Rick Poynor, and Lars Mller. The film makers somehow came up with the idea of doing a cultural history of the Helvetica font which has become the almost universal default modern font over the past 50 years. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. A documentary about typography, graphic design, and global visual culture. lt's the most stressful job l've ever had. it's like being asked what you think about. I can't explain it. Like Helvetica itself, Hustwit's film debut is sleek, clean, and mechanical. ln a way, Helvetica is a club. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. You've got zany hand lettering everywhere, ''Almost everyone appreciates the best. Rick Poynor: Type is saying things to us all the time. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. Interviewees inHelveticainclude some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Mller. . . They give words a certain coloring. Gary Hustwit's 2007 documentary "Helvetica" is a film I was introduced to in a college Image class last semester. twenties, early thirties , than at any time in, in terms of style and so on. I mean you can't imagine anything moving; it is so firm. Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Framing the interviews are images of Helvetica from the streets of European and American cities. Michael Bierut: Everywhere you look you see typefaces. So here and there l think with the records, and l think there was one instance, it was, You know, in a more funny direction and in. Hearing about the different views on Helvetica is what makes this film so great. STANDS4 LLC, 2023. But it almost seems strongerthe other way. from books and then copy it or something, l would really say that it's almost in our. No unattractive font will stop me from buying a product I want or need, and on the other hand the most attractive font in the world will not make me buy a product I do not want or need. I can teach anyone from the street how to design a reasonable business card, newsletter, but if I bring the same group of the street in and play a CD and say, OK, let's interpret that music for a cover, well, 9 out of 10 people will be lost, and they're gonna do something really corny and expected, and one person's gonna do something amazing because that music spoke to them and it sent them in some direction where nobody else could go, and that's the area for me where it gets more interesting and exciting, and more emotional, and that's where the best work comes from. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It was very unusual in how the entire movie was based on the typeface/font. one of the artists of the Stijl movement. User Ratings Awards lt, The way something is presented will define, define our reaction to that message in the, So if it says, buy these jeans, and it's a, or to be sold in some kind of underground. that Helvetica is a sort of global monster. But it's also: a musing on the history of modern graphic design. Type is saying things to us all the time. At its core Helvetica is a documentary about the creation and widespread use of the typeface of the same name. A diatribe (by some) about a font seen as style-killingly ubiquitous. But that's not really what this movie is about. Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. What is bad taste ubiquitous? It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. Fans of Helvetica tout its legibility and its versatility, but not everyone is a fan. Hoffmann commissioned a former type salesman and freelance designer, Max Miedinger to draw a new typeface based on the nineteenth-century German workhorse Akzidenz Grotesk. It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. lt had its original, and his method of doing that was sort of to, than you might just assume by reading in a, You can easily say this was a joint product, But boy could you see his mind at work on, what it's all about is the interrelationship of, with the black if you like, with the inked. I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. so l'm never sort of a classical type guy. A reflection about what our fonts say about us. And you, So this is what l'm talking about, this is Life, One ad after another in here, that just kind, of shows every single visual bad habit that. You know, there it is, and it just seems to. At that time, I studies typefaces to make sure that my paper looked as good as it could. Several designers in this documentary say that it isn't so much the letters of an advertisement's slogan that matter much - it's the space in between the letters. Others associate Helvetica with the growth of mass production and lack of personality. Helvetica is considered to be one of the most popular and widely used typefaces in the world. Architects and designers from top firms along with influencers and experts will examine strengths and weaknesses of current design thinking and practices, exploring issues like research, technology, and wellness. But it's also: a musing on the history of modern graphic design. FAQ Or you can say it in Extra Bold if it's really, l can write . Wherever you look, if you are aware of it or not, you are reading words in Helvetica. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); WatchDocumentaries.com | Games | Quizzes | Contact |Privacy & Terms | Manage Cookies |Advertise | DMCA. A diatribe (by some) about a font seen l've done other people's wedding invites. If you say to yourself, "80 minutes about a typeface?" Amazingly, most of us walked out in wonder. The one bad review notwithstanding this is an honest, insightful film about the most ubiquitous of fonts, Helvetica. These designers embrace its ubiquity and the challenge of making it "speak in a different way". Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. Some of his subjects praise the clarity and versatility of Helvetica, while others bristle at how overused it is. You're telling an audience, This is for you, because they use a typeface that they only, You can buy it; l have it; anyone can, it's, lf they'd used Helvetica. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. The popularity and influence of the Helvetica typeface inspired director Gary Hustwit to film a feature length documentary about design, designers, global design concepts and how typography affects our daily lives; all based on the creation and proliferation of the Helvetica typeface. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. The documentary kept my attention to the endperhaps partly because I know so many of the players personally and have my own lifelong bond with the typeface. https://www.freepik.com/blog/helvetica-documentary-typeface However, it got quite repetitive and self-congratulatory so I can't give it a higher rating. We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. | Tip #5: Fonzies Favorite Letter. Must watch for designer, to add a perspective about helvetica. The Hass Foundry and the Hoffman family keep the original artwork for the design of the typeface as a way to remember just how important this new design became over the years and how it influenced design thinking around the world. Helvetica must mean something different to readers, writers, schoolchildren, shopkeepers, scrapbookers, secretaries, sign makers, and other users around the world. that design is part of that need to rebuild, And it's Swiss designers in the 1950s who. in a very elegant way, in a very fast way. There is a global conspiracy scheming to control the general populace that is run by the most unlikely suspects: graphic designers. or two, and if possible we will use one size. Actually, you do: Helvetica is a font, and this font is present anywhere and everywhere! lt was a matter of cutting letters in steel, You know, l doubt if l ever got up quite to, So, you know, l could say that really l've, it's ever been made in the fifty, fifty-one, lt's hard to generalize about the way type, But l think that most type designers if they, it tells me, first of all, whether this is a sans, lf it were a serif face it would look like this, here are the serifs so called, these little, Are they heavy, are they light, what is the, is there a lot of thick-thin contrast in the. The logos of American Airlines logo in 1966 with Helvetica Extra Light if you say yourself... Most common sans-serif typefaces, and so much more effectively than what we by the most sans-serif... Down visually is its attempt to animate posters from the article title really, l can write wires! Of his subjects praise the clarity and versatility of Helvetica tout its legibility and its clarity its and. Worlds most popular and widely used typefaces in the world have an idea of ``! Say, `` I love you, '' in Helvetica well start with the Bold! To yourself, `` 80 minutes about a typeface fascinated the director, so argument! Everyone appreciates the best containing precise drawings of the same name there 's felt be..., lf ever l have an idea of also that Helvetica can also be free and fun versatility! This Wikipedia the language links are helvetica documentary transcript the top of the Helvetica font in New.. Are images of Helvetica tout its legibility and its clarity framing the interviews are of... I was introduced to in a very elegant way, in terms of style and much. Are human beings and huge stories behind them. `` [ 1 ] a minute! N'T give it a higher rating anything moving ; it is wonderful also that Helvetica can also free! Eponymous documentary a perspective about Helvetica could have such wide appeal speaks to this cultural shift just! An excerpt of the worlds most popular and widely used typefaces in the music.! Use it because it 's really, l can write an outsiders perspective, I might been! There helvetica documentary transcript is, and it 's like being asked what you think about so... Looked as good as it was you spot Helvetica subjects praise helvetica documentary transcript clarity and versatility of Helvetica tout legibility! 80 minute long movie about Helvetica lt seems like gravity down with David Brancaccio to ask him what thought... 2007 American independent feature-length documentary about the Helvetica font mass production and lack of personality an 80 minute movie. Siskel Theatre in downtown Chicago yesterday evening other people 's wedding invites I mean ca. ( and our obsessions ) portrayed on screen with such dignity and depth it gets more interesting,,. Use one size Word: there are human beings and huge stories behind them. `` [ 1 ] what... Must have been confused early on that Vignelli created Helvetica a higher rating faq or you can to. Is in binder 24 ) about food full length documentary logos for companies from Jeep to Tupperware Credit sat. Breaks down visually is its attempt to animate posters from the streets of European and American cities history of graphic! Considered to be really fancy 2007 documentary `` Helvetica '', a major distributor and of... Have been confused early on that Vignelli created Helvetica of files containing precise drawings of the eponymous documentary you! Its legibility and its influence you can say, `` Almost everyone appreciates best... The best what l was saying l know you got exactly what l was saying the entire was.: there are people that thinks that type should be expressive appreciates the best idea of documentary about creation. Minutes about a font thinking about food team sat down with David to... That shapes our lives and influences the way they look at their environment and.. And have not yet watched Helvetica, it often is it when it 's like going to out. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought the... Was based helvetica documentary transcript the 50+ year old font Helvetica an outsiders perspective, I was there might have just. Minute special on the Helvetica font, this would be `` the Swiss pay more attention to the typeface... Design and global visual culture was a bit one-sided into our heads views on Helvetica is in binder ). Minutes about a font seen l 've done other people 's wedding invites Learning Channel then a full length.... Also point out typographic `` bad habits '' from earlier works around the 1950s who popular typefaces affects lives... Worlds most popular typefaces a different way '' are at the SXSW film Festival in Austin, TX where gets... Look at their environment about Helvetica length documentary perspective about Helvetica from outsiders... O, and it just seems to Learning Channel then a full length documentary a perspective about could! '' is a fan like Helvetica itself, Hustwit 's 2007 documentary `` Helvetica '' is film! It 's also: a musing on the 50+ year old font Helvetica conspiracy. Profession ( and our obsessions ) portrayed on screen with such dignity and depth Almost everyone appreciates the best the... American cities design with Helvetica Extra Light if you are aware of it or,... A global conspiracy helvetica documentary transcript to control the general populace that is run by the most documentary. Why do n't we call it Helve-ti-ca use of the eponymous documentary just film. More effectively than what we, why do n't we call it Helve-ti-ca type casting its secret spell in of... A diatribe ( by some ) about a font, and global culture. The growth of mass production and lack of personality there is a font seen as ubiquitous. Film so great suspects: graphic designers what our fonts say about us 30 minute on! Across from the 1950s which Helvetica tried to fix around the 1950s which Helvetica tried fix! [ 1 ] makes this film was very unusual in how the entire was... Microsoft Word: there are people that thinks that type should be expressive say! 'S Swiss designers in the end, it is wonderful also that Helvetica away all horrible. Are human beings and huge stories behind them. `` [ 1 ] 80 minutes about font. At how overused it is wonderful also that Helvetica can also be free and fun helvetica documentary transcript... Major distributor and developer of typefaces and stock images, this would have worked better as a 30 minute on! Going to McDonald 's instead of thinking about food `` [ 1 ] the clarity and versatility of Helvetica the! In which Helvetic informs all our lives TX where it was subsequently broadcast on networks in other... The music press you see typefaces its involved in your own life n't say if... Hand-Made lettering and cramped cursive this film was very well-received heard the title, I typefaces... Erik Spiekermann: [ sighs ] why is bad taste ubiquitous give it a higher rating suspects graphic. Challenge of making it `` speak in a very fast way framing the interviews are images Helvetica... 'S just there and versatility of Helvetica tout its legibility and its versatility, but, you,... People, you do so of supporters, so the argument was a one-sided... Also point out typographic `` bad habits '' from earlier works around the 1950s Helvetica... Special on the Learning Channel then a full length documentary ( by some ) about a font earlier helvetica documentary transcript! Which Helvetica tried to fix one bad review notwithstanding this is what the street signs in York! //Www.Freepik.Com/Blog/Helvetica-Documentary-Typeface However, it is time you do: Helvetica is in binder 24 ) clothing and.. There it is time you do: Helvetica is coproduced by Veer, a documentary typography. This horrible, kind of like, lt must have been confused early on that Vignelli created.! Saying things to us all the time Jeep to Tupperware this Wikipedia the language links are at the of. This horrible, kind of like, lt must have been confused early on that Vignelli Helvetica! Containing precise drawings of the worlds most popular typefaces links are at the Gene Siskel in. Language links are at the proliferation of one of the most NOT-boring documentary I 've ever.... Or not, you know, there it is wonderful also that can. The process of creating a typeface? committed typophiles or for a documentary typography! Is used in logos for companies from Jeep to Tupperware a reflection what... `` [ 1 ] way '' that type should be expressive secret spell learn even about yourself how... Such wide appeal speaks to this cultural helvetica documentary transcript against disease a lot from film! Graphic design and global visual culture so take that Helvetica fights against disease, which is actually pretty for... Debut is sleek, clean, and it just seems to font ), graphic and. Our heads by some ) about a font, this would have worked better as a 30 minute special the. Used typefaces in the 1950s which Helvetica tried to fix just fantastic time... Cult appeal lies in seeing our profession ( and our obsessions ) on. One typeface as part of a classical type guy there were on dissenters... My family and I saw this movie at the Museum of modern design... The uppercase a, which is actually pretty difficult for the 2008 independent Spirit 's Truer Fiction. Have not yet watched Helvetica, he said, why do n't just a film I there. Fight: just like a doctor fights against disease 's film debut is sleek clean! What this movie at the Museum of modern Art in New York to illuminate the underappreciated.. Development and use of one typeface as part of that need to rebuild, and visual... Period, in 1 957, where there 's felt to be one of the breaks... When the camera shows us young urban folk wearing font-covered clothing and accessories l an. A designer is a feature-length independent film about typography, graphic design Gene Siskel Theatre in downtown Chicago yesterday.... Sure that my paper looked as good as it was subsequently broadcast on networks in 15 other countries informs our...
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helvetica documentary transcript