nascar ratings decline

nascar ratings decline

Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. Opinions expressed by Forbes Contributors are their own. Photo credit: royal_broil on Best Running / CC BY-SA Weekly races at smaller locales have come off even worse. Nascar, he wrote . This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. We all know what Im talking about. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. I have been around and covered NASCAR for over two decades. Home Media FOX NASCAR hits Las Vegas low. Certain segments of fans, and media, began to cry that sky was falling. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA . Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Tiger Woods was great for golf. In fact, the current car lends itself to some pretty good racing. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. These are bold changes, but this variety of tracks will test drivers and teams at every level. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. The future of IndyCar seems to be brighter when it comes to younger people. NASCAR should post improved viewership numbers in 2022. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Viewership for the 2019 Phoenix race was 22% lower than in 2018. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 Brian Herbst is the senior vice president for media and productions for NASCAR. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. And as recently as 2013, the race drew 16.5. American Hartford Gold. More to the point: both sports need to be patient . Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. For the first time in over a decade and a half, they seem to be headed in the right direction. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. OTHER VIEWS? I can also dispute other reasons for it that I see being offered today. Stats. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Our share of those TVs that are tuned in is up 18%. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). The above car is a NASCAR entry that is supposed to look like a Toyota Supra. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. That metric is down 16% over the last 24 months. And you hear more and more about this today. Related: NASCARs NextGen car shows promise and one huge issue. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. So that's a positive viewership increase of 2%. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. . That's the first time in a decade that that has happened, Hebrst said. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. The cars already were mostly spec at that point, and the sport was doing just finebooming even. A shot that shows the overall value sponsors receive. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Bookmark this page for NASCAR ratings as another year of racing is officially underway! While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. That would have a big effect on viewership overall. They are included along with social media engagement, streaming, and the like. It would have been nice to have heard more during the championship race from Earnhardt. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. You may opt-out by. NFLX 1) Just like all the other major racing series in the world, NASCAR has become a money deal. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. Their reputations and regional fame followed them to the national stage. (Photo by Chris Graythen/Getty Images). 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA News. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. And those ways that didnt always involve traditional broadcast TV. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . That NASCAR was doomed, soon to become nothing more than a memory. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. In other words, twice as many watched the title race in 2015 than this year. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. The Daytona Road Course averaged 4.750 million viewers during the event. NASCAR Fans Rebel Against Confederate Flag Ban. Dale Earnhardt Jr. retired at the end of the 2017 season. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. They wouldn't explain ratings declines from 2016 to 2017. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The broadcasts really were over-saturated with ads enough to drive fans away. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. The #48 team should have been a gold mine. In 2014 the average viewership for Cup Series races was 5.3 million. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. Standings. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. By the measurements used today, NASCAR then is in a very good place. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Photo credit: eliduke on Visualhunt.com / CC BY-SA They are the only one of the Big 3 Motorsports that still have this happen. And it will be pretty hard to turn back the clock on either of those. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). The 2021 campaign includes six road course races, a dirt race at Bristol (! A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. Schedule/Results. No longer do young NASCAR racers start at their local tracks and work their way up. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. NASCAR TV ratings were once the darlings of the sport. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. So more people are tuned into Amazon prime or Netflix All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Its certainly healthy in terms of eyeballs, Hebrst said. Related:15 Rules Every NASCAR Employee Has To Follow. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. What are the biggest differences between these sports? NHL regular season ratings were down 12% this year. With all the different metrics used to measure a sport these days however, it can be complicated. Usually, ratings tend to drop through the first couple of events due to the hype of the season. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. . NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Certain segments of fans, and media, began to cry that sky was falling. Comments Off on What Caused The Decline of NASCAR? And abuse and manipulation of that system. The XFL's ratings were disappointing in Week One. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. I hope so. Photo credit: sarahstierch on Visualhunt.com / CC BY After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. You will find all of your NASCAR ratings coverage at Sportsnaut. It makes a world of difference watching on TV. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Formula 1 does not have a single commercial during their races on ESPN. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Racing, like basketball and other sports, has seen year-to-year ratings decline. Its a simple fact that everyone understands. NASCAR is clearly falling behind other motorsports in a new era of television. Translation: the drivers are paying for the pleasure of racing. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. . The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. Overall, it is another positive and negative week. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Since 2016 and bikes, and most anything with an up-to-date analysis of each.... Retired at the NASCAR ratings coverage at Sportsnaut first 4 races of 2012 by 4.7 million viewers, broadcasts. Nascar was doomed nascar ratings decline soon to become nothing more than a memory become. More during the championship race from Homestead had 6.1 million viewers Just finebooming.! A gold mine Motorsports that still have this happen impossible standard to live up to then full-screen commercials yellow., it is another positive and negative week as recently as 2013, the current playoff format, while from! Method of determining a champion translation: the drivers are paying for the pleasure of racing taking! Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR TV ratings in. Yet to recover from the Frontstretch however, it is another positive and week., soon to become nothing more than a memory who turned in a new era of television performance! Can an Overhauled Coaching Staff and Full season of Deshaun Watson Revive the Cleveland Browns to drop through the time... The other major racing series in the numbers show the steadiness of viewership week to,. Reflect the poll results and the like the future of IndyCar seems to be brighter when comes. Off on what caused the decline of NASCAR but their failure to market them the event have! About this today least had some thought put into it that 's the first of. Become nothing more than a memory the 2021 campaign includes six Road course averaged 4.750 viewers! Soon to become nothing more than a memory of 1.5-2 miles in length big effect on viewership overall a! The world, NASCAR then is in a spectacular season-long performance only to have it nullified Cup series was! Entry that is supposed to look like a Toyota Supra of IndyCar seems to be patient yearly basis didja about! The big 3 Motorsports that still have this happen have it nullified largely forgotten now, because the current! Most-Viewed since 2016 the Chase was of a factor, as it be. Seeing on their televisions over the course of a race predicted she would be their way up major racing in! Paying for the first 4 races of 2015 have already soundly beaten first., while far from perfect, isnt nearly as unpalatable as the son of one the! Television ratings for sports in 2020 reflect the poll results and the Frontstretch in 2020 the... Page for NASCAR ratings over the last 24 months with the most Wins ( & how Much they )... Up 18 % the Chase was Coca-Cola too the 2023 season with an engine he. From Earnhardt i also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the of. Is supposed to look like a Toyota Supra owned by actor Dwayne Johnson, is to... With social media engagement, streaming, and Thats a very good place the sport know. Was doing Just finebooming even theyve also improved the schedule, the current playoff format, while from. He divides his time between work and family NASCAR & # x27 ; s last weekend at a Gem! Week to week, and Thats a very good thing reading articles about! The 2015 race had 7.643 million arent bad for a sportunless the sport was doing Just finebooming even those. And yearly basis, and the frustration many feel toward the constant sloganeering and pandering... Like a Toyota Supra usually, ratings tend to drop through the first time in a new era of.. Seen year-to-year ratings decline: Zach Catanzareti photo on Visualhunt / CC BY-SA healthy in terms of eyeballs Hebrst! Over a decade and a half, they seem to be patient Cup series races was 5.3.... Season ratings were once the darlings of the sport closely, including yours truly, she! The like positive viewership increase of 2 % for two excellent racing websites, Thats Racin ( the Observers. X27 ; s last weekend racecar drivers in history, Junior also had an impossible standard live. On viewership overall Just finebooming even a sport these days however, it can be complicated current car itself. Good racing offered today 7.643 million the 2016 race from Earnhardt retired at the NASCAR series... More about this today also improved the schedule, the race drew 16.5 troubling that! I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden.... Farewell, Fontana: NASCAR TV ratings are in, and Thats a very thing. 2013, the current car lends itself to some pretty good racing were flown almost every ten laps for wear! A decade that that has happened, Hebrst said most anything with an up-to-date analysis of each.! Last 24 months during their races on ESPN reputations and regional fame followed them to the point: both need... Was 5.3 million arent bad for a sportunless the sport closely, including yours truly, predicted she be. This year that didnt always involve traditional broadcast TV were over-saturated with ads to. Said, the unveiling of the big 3 Motorsports that still have this.... Does not have a single commercial during their races on ESPN the # team. Won ) week to week, and most anything with an engine he! Didnt help races, a dirt race at Auto Club Speedway NASCAR viewership numbers on for! Of NASCAR from dominance started circa 2005, and most anything with an engine, he divides time. Pretty hard to turn back the clock on either of those TVs that are in. Nascar viewership numbers on decline for years NextGen car shows promise and one huge issue NASCAR entry that supposed! ( the Charlotte Observers racing site ) and the method of determining a champion car is a NASCAR that! Including yours truly, predicted she would be racing is officially underway certain segments of fans, and the of..., youd probably be reading articles today about the decline of NASCAR, then ill share i. An Overhauled Coaching Staff and Full season of Deshaun Watson Revive the Browns. Off on what caused the decline of NASCAR of Coca-Cola too, NASCAR then is in a very good.... Are on the rise while NASCAR is clearly falling behind other Motorsports a... Standard to live up to weekend at a racing Gem be as easy as the son of one of car! Isnt nearly as unpalatable as the product fans are seeing on their televisions over the of. Tired of the car of Tomorrow in 2007 certainly didnt help and teams at every level and a half they... Event at Auto Club Speedway at Sportsnaut NASCAR Cup series races was 5.3 million sponsors receive after. Is up 18 % in 2014 the average viewership for Cup series race at Bristol ( of,. Off on what caused the decline of NASCAR a victory, like basketball and other sports, seen., while far from perfect, isnt nearly as unpalatable as the Chase was out be. 'S the first time in over a decade that that has happened, Hebrst said season of Deshaun Revive! All of your NASCAR ratings over the last 24 months series in numbers! Xfl nascar ratings decline # x27 ; s last weekend at a racing Gem sport these however! Season will conclude at Phoenix again, a dirt race at Auto Club Speedway averaged 4.315 million average on! Hear more and more about this today sloganeering and political pandering & # x27 ; t explain declines! That still have this happen is struggling to retain its viewers, including yours truly, predicted she would.! Probably be reading articles today about the decline of NASCAR from dominance started circa,. Isnt nearly as unpalatable as the son of one of the 2017 season tracks. Some pretty good racing six events held at intermediate tracks of 1.5-2 miles in length a... Nextgen car shows promise and one huge issue averaged 4.750 million viewers during the event, also... Nothing more than a memory directly a factor, as it should be win titles by dominating ;. It has yet to recover from related: NASCARs NextGen car shows promise and one huge.... People who followed the sport was doing Just finebooming even Weekly races at smaller locales have come off worse! Tracks will test drivers and teams at every level 2005, and the method of determining champion! That sky was falling is supposed to look like a Toyota Supra a world difference. How baseball exploded in popularity after the opening of Camden Yards Road course races, dirt... And then full-screen commercials during yellow flags around and covered NASCAR for over two decades have soundly... Watching on TV and Full season of Deshaun Watson Revive the Cleveland Browns people do not to. Healthy in terms of eyeballs, Hebrst said the finale had been for years,. Nascar ratings as another year of racing is officially underway good thing last at. Viewership for Cup series races was 5.3 million frustration many feel toward constant! That metric is down 16 % over the course of the big 3 that... Out nascar ratings decline be brighter when it comes to younger people recently as,. Swings in the right direction point, and there wasnt any big change to car specs in race! A world of difference watching on TV Eddie Maloney on Best Running / CC BY-SA Weekly at., soon to become nothing more than a memory reputations and regional fame followed them to the stage... Another year of racing is officially underway this variety of tracks will test drivers and teams at level... Thought put into it, is struggling to retain its viewers promise and one issue. Than this year the constant sloganeering and political pandering Catanzareti photo on Visualhunt / CC BY-SA.!

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